Client Success Story: George & Matilda Eyecare

Full SaaS-Based Network Topology: Unifying independent branch outlets under one common SaaS-model introduced efficiency and cost-savings to George & Matilda’s business model.

Problem Situation

George & Matilda Eyecare is an Australian based company, challenging the norm in the optometry retail industry by consolidating independent optometry offices under one brand name to deliver optimized service to optometrists, their staff, and patients. In under three years, George & Matilda has grown to nearly 70 practices, differentiating itself through a unique and streamlined cloud-based supply chain and patient communications platforms.

Traditionally, each individual optometrist office managed its entire IT infrastructure, order management, supply ordering, and other functions. Offices lacked IT standards, often used analog lines, and were handled either by a family friend or through a third party. Identifying issues on the network was extremely difficult and if a connection was lost, all business came to a halt.

George & Matilda sought to revolutionize these dynamics by acquiring independent optometry businesses and applying a consistent IT infrastructure to all branches, implementing a cloud-based supply chain that would streamline transactions, frames suppliers, lens suppliers, and delivery of patient jobs to the branches. To support this initiative, George & Matilda implemented its network infrastructure using MPLS as the technology. The cost with this option was very high at $180 a month for 1MB/1MB up to $1,000 a month for higher bandwidth options.

This option limited George & Matilda’s long-term networking goals and the business began a search for a different IT model that was completely cloud-centric and SaaS-based to differentiate the business.

“SD-WAN transformed our ability to support our optometrist community. They focus on patients rather than outages that stop them from doing their job.” – Geoff Greenberg, Chief Financial Officer, George & Matilda.

Solution Selection and Implementation: Coevolve and VMware SD-WAN

George & Matilda Eyecare knew it had to make a change to its existing infrastructure to meet both current business requirements and enable future growth. To transform its business and standardize the environment, a consistent IT network configuration throughout each independent optometry practice was needed. George & Matilda’s goals were to:

  • Support a fully streamlined SaaS-based supply chain
  • Eliminate its MPLS installation to realize cost savings
  • Standardize network configurations
  • Accelerate the integration of newly-acquired independent offices into the network

George & Matilda turned to Coevolve, a managed service provider helping enterprise clients adopt next-generation networks throughout Australia, New Zealand, South East Asia and North America. After much research and six-month POCs with both a competitive SD-WAN vendor and VMware SD-WAN, George & Matilda moved forward with the VMware solution.

Coevolve, with VMware SD-WAN, and a cloud-delivered architecture transformed the network from one of variable optometry practice setups to a consistent infrastructure with full visibility, high levels of bandwidth, and streamlined supply chain management using standard internet connections.

All 57 of the existing George & Matilda locations were transitioned to VMware SD-WAN and as the company looks to continue its growth with a target of 250 branches over the next five years, it is confident that it will be able to do with its new networking infrastructure.

“We knew from the time of POC that the VMware SD-WAN solution was going to give us what we needed to drive George & Matilda’s current and future network growth strategy.” – Tony Crvelin, General Manager of IT, George & Matilda

Standard SD-WAN Benefits

SD-WAN offers immediate and significant benefits to its users. With Coevolve’s help in implementing SD-WAN, George & Matilda now has a robust and secure network that has provided greater redundancy, increased levels of bandwidth, high scalability to support more and more optometry practices, efficiency of network processes and ordering processes, fast deployment for new locations, and all at a lower cost.

Focus on Strengths

Before SD-WAN, each branch practice was responsible for each network activity, which took the focus off each team’s core strength of managing patient care. Optometrists and other staff had to sometimes play IT technician if no one else was designated or had to place orders for the eyeglass supplies they needed. However, with the implementation of a managed solution that centralized network control and monitoring, optometrists can now focus their attention on dealing with patients rather than troubleshooting outages.

“SD-WAN has transformed our network and ability to support our optometrist community so that they can focus on taking care of patients rather than whether or not there is an outage that will stop them from doing their job. Coevolve as partners have been highly responsive, with pragmatic expert advice to help us drive the best return on our IT spend.” – Geoff Greenberg, Chief Financial Officer, George & Matilda

Return on Investment (ROI)

Prior to installing SD-WAN, George & Matilda was spending significant budget on deploying MPLS. Middle of the road average costs were about $220 per month for an MPLS line. However, with the move to SD-WAN and utilizing simple broadband lines with 4G as backup, the savings for the practices within the group (57 sites) was in excess of 114% in some cases per year. As the company continues to add more and more optometry offices and make the conversion to SD-WAN, the savings continue to increase, solidly justifying the investment in the technology.

Cloud-based SaaS Support

George & Matilde has a corporate initiative to move all of its network infrastructure to the cloud, to turn themselves into a SaaS-managed company. This required a move from a data center-focused model to one that uses the internet without infrastructure on-site, except for a single hub at each location.

Vendor partners are sought that provide only SaaS services and assist in supporting this type of infrastructure. The vendor portfolio now includes AWS, O365, and NetSuite. With this type of network model, George & Matilde limits its exposure to hardware costs as there is no need to repair devices that breaks down or to replace hardware every few years. It also allows George & Matilda to remain in compliance with multiple regulations including privacy acts related to health data, PII data, and PCI DSS.

Network Visibility and Uptime

George & Matilda had difficulties working with the local Telco organizations to monitor its network prior to its SD-WAN implementation. Network performance was not able to be measured (for latency and jitter), response times to outages or issues were long and laborious, and activity was always reactive. Additionally, troubleshooting was difficult with logs getting lost or overwritten, and prolonged outages were impacting the business as optometrists couldn’t make appointments, make calls, or place supply orders.

With Coevolve managing the solution, George & Matilde could immediately see when the internet was out, but because the MSP had installed a SD-WAN-managed 4G backup solution, the outages were transparent to the branch offices as it failed over automatically. With SD-WAN, not only could issues on the network be identified quickly, rules could also be put in place that limited the use of the broadband, allowing for the scheduling of certain website or applications.

“Coevolve has been delighted in the results we’ve delivered with VMware SD-WAN for a dynamic, growth business like George & Matilda. Our work here demonstrates our role as a leading provider of fully integrated, non-telco SD-WAN solutions for enterprises.” – Tim Sullivan, Chief Executive Officer, Coevolve

Ensuring Security

With the need to protect customer data and their privacy, George & Matilda needed a strong security posture to be part of the network. VMware SD-WAN ensures point-to-point encryption across the network for services that would otherwise traverse the open internet. With this in mind George & Matilda Eyecare are continually looking to improve its security posture in an ever-changing IT landscape.

Future-proofing the Network for Continued Growth

George & Matilda has an aggressive growth strategy, which requires that its network be built in a way to easily and quickly support the needs of the optometry practices it acquires. Its cloud-based network infrastructure is ready to support these requirements with VMware SD-WAN and because SD-WAN is easy to deploy at new locations, George & Matilda is well-positioned for this growth.

George & Matilda Eyecare unites some of the best independent optometrists from across Australia. As an independent company, George & Matilda is a local optometry expert, providing the best eyecare service to patients and customers, with the latest in eyecare technology and supplying modern and in trend eyewear brands.






  • Complex and high-cost MPLS network
  • Data centre centric model
  • Long deployment times for newly acquired optometry practices


  • Standardized and consistent network configurations enable doctors to focus on patient needs
  • High return on investment (ROI)
  • Enables a full cloud-based SaaS network model removing the bottleneck of the data centre and associated costs
  • Eliminates dependency on hardware and its related costs and upgrade cycle
  • Strong security posture
  • Future-proofing the network for continued growth
VMware software powers the world’s complex digital infrastructure. The company’s compute, cloud, mobility, networking, and security offerings provide a dynamic and efficient digital foundation to over 500,000 customers globally, aided by an ecosystem of 75,000 partners. VMware is headquartered in Palo Alto, California

“Our goal as a telco-independent provider of SD-WAN, SASE and multi-cloud networking solutions is to help enterprises adopt these next-generation technologies as part of their digital transformation strategies. This e-guide provides some practical steps enterprises can take to effectively adopt multi-cloud while managing risk and complexity” – Tim Sullivan, CEO Coevolve.

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